Running the businessSki rental fleets are planned in August, not DecemberThe decisions that shape a ski shop's winter — which skis to buy, which to retire, which sizes ran out — are made in summer. They are only as good as last season's records.6 August 2026·3 min read
Building softwareAugust is not the month to change your booking systemFor a seasonal business, when a new system goes live matters as much as what it does. Why I push back on mid-season launches, and what a sensible calendar for a software project looks like.2 July 2026·3 min read