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Is the 12th of September free? Enquiries at wedding and christening venues

Venues and caterers answer the same first question hundreds of times a year: is our date free? How to turn it into a booked visit instead of a lost afternoon, mid wedding season.

Running the business3 min read

It is the end of June, and wedding season in Greece is in full swing. At a reception venue outside Thessaloniki, the owner is running Saturday's wedding, Sunday's christening and next Saturday's tasting, and in between answering messages that nearly all start the same way:

Hello, is the 12th of September next year free? For around 250 people. How much is it?

Each of those messages is a potential booking worth a great deal. Most of them also come from couples writing to five venues at once. The venue that answers first, clearly, usually gets the visit.

Why enquiries get lost in season

  • They arrive everywhere. Instagram, Facebook, the website form, Viber, phone, and wedding directories.
  • The answer needs a calendar check — and the calendar is a paper diary in the office, or the owner's phone.
  • The price depends on details the couple has not given: guest numbers, menu, day of the week, month.
  • The people who know the answers are running an event right now.

The result is a reply two days later, by which time the couple has already booked visits elsewhere.

Turning the question into a visit

  1. Show availability by month on the website. Not a full calendar with every detail — a simple view of which Saturdays and Sundays are taken for the coming season. It answers the first question before it is asked.
  2. Ask for what you need in one form. Date, alternative dates, type of event, approximate guests, and a phone number. Nothing more at this stage.
  3. Reply automatically with something useful. A message that confirms the enquiry arrived, says when someone will call, and links to a page with indicative packages and photos.
  4. Offer visit slots. Most venues are chosen after a visit. Let couples pick a time to come and see the place, and put those slots on days when there is no event.
  5. Hold dates properly. An option held for a couple should have an expiry date and a deposit to confirm it, recorded in the one calendar everyone uses.

A change coming to this sector

In January, the press reported that event businesses — wedding and christening venues, event organisers and catering companies — were next in line for AADE's digital client register, which already applies to car rentals and garages. Where it applies, customers are registered before the service is provided. The exact rules and dates for events are for your accountant to confirm; the practical point is that a venue whose bookings and customers are already in a system will adapt far more easily than one working from a diary.

Pieces we have built

We have not built a wedding venue system. We have built ticketing for a mountain event at Chalet Voras, with capacity limits and a check-in that went from around 45 minutes to seconds per person, and a conversion-focused landing page for U-Play that turns enquiries from hotels and schools into quote requests. A venue's enquiry flow sits between the two.

Chalet VorasTickets for a party at the top of a mountain

The honest version

A venue that is fully booked two years ahead by word of mouth does not need any of this. A venue competing for couples who are writing to five places at once needs to be the fastest clear answer. Tell us how enquiries reach you now — ideally after the season, when you have time to read our reply.